1. |
Globalisation |
| a. |
To become more aware of the process of globalisation and the
effects it has on current business practises. |
b. |
To gain a deeper understanding of the role of culture in doing
business internationally |
c. |
To identify the critical business needs that require a multi-cultural
approach in international business |
|
|
2. |
Cross-Cultural Communication |
a. |
To gain a better understanding of the process of communication
in a cross-cultural setting. |
b. |
To recognise, reduce and overcome barriers that hinder an effective
cross-cultural communication. |
c. |
To develop greater skills in communicating with people of other
cultures for effectiveness. |
|
|
3. |
Culture and Values in International
Business Relations |
a. |
To make the participants more aware of the powerful role culture
plays in international business and in the process of globalisation. |
b. |
To develop greater sensitivity in the meaning of values as determinant
factors in international business |
c. |
To create a deeper understanding of the participants' own values
and cultural assumptions as a bridge or barrier to intercultural
communication |
d. |
To become acquainted with Hofstede's four basic values in international
business and their effect on management. |
|
|
4. |
Cross-Cultural Management |
a. |
To understand the meaning of cultural synergy and how it works
in practice. |
b. |
To become more aware of the factors cultures and values play
in international negotiations. |
| c. |
To gain a deeper insight about the cultural differences that
affect leadership and decision making in international business. |
|
|
5. |
Culture Shock |
a. |
To understand the seriousness of culture shock |
b. |
To minimise culture shock |
c. |
To think and act differently |
|
|
6. |
Presentation Skill |
a. |
To understand the objectives and purpose of the presentation |
b. |
To have a deeper understanding of the communication gap for
different people in different cultures |
c. |
Audience expectations are different in different cultures |
|
|
7. |
Global Etiquette Guidelines for
Businessmen |
a. |
What are the social etiquettes for different cultures? |
b. |
What are the Faux Pas of global businessmen? |
|
|
8. |
Case Studies |
a. |
Asian Cultures |
b. |
European Cultures |
c. |
American Cultures |
d. |
Arab Cultures |
|
|
|
