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PLANNING AND EXHIBITING YOUR PRODUCTS
& SERVICES
EFFECTIVELY IN WORLD
MARKETS
A 2-Day Workshop
To gain a foothold in global market, the best and most effective
way is to participate in a reputable trade show. The question
is how to find the right trade show and your target market.
With proper guidance and knowledge, an exhibitor can reap
tremendous benefits from his participation. In fact, exhibition
creates a conducive selling environment where sellers and
buyers convene to discuss and sign contracts. Trade Fact has
shown that exhibition provides an excellent lead for companies
searching for buyers, distributors and not forgetting publicity
generated through the exhibition.
Methodology
This workshop will stimulate participants to be interactive
in discussion, exercises and apply the skills that have been
learned in group presentation of projects. There will be video
viewing of exhibitions on the subjects taught. Participants
will learn strategic planning and goal-setting to gain competitive
advantage.
COURSE OUTLINE
- WORLD OVERVIEW
- WHY EXHIBITIONS SELL?
WHY EXHIBITIONS FAIL?
- EXHIBITION OBJECTIVES
- STRATEGIC PLANNING
- EXERCISE ON GOAL SETTING
- MARKETING CONCEPTS
* Marketing Segmentation
* Product Differentiation
* Positioning
- PRODUCT LIFE CYCLE STAGES
- GATHERING INTELLIGENCE AT EXHIBITIONS
- TYPES OF EXHIBITIONS & PROCEDURES
- COSTING & BUDGETING
- STAND DESIGN STRATEGY
VIDEO ON STAND DESIGN
- PROMOTION STRATEGIES
VIDEO ON PROMOTION STRATEGIES
EXERCISE ON PROMOTION – Group Project
- SALES STRATEGIES
- STAND MANAGEMENT
- PREPARATION OF VITAL DAYS – OPENING / LAST DAY
- MANAGING LEADS AND TRACKING
- POST EXHIBITION EVALUATION
- EXHIBITIONS AROUND THE WORLD
Facilitator
Ernest Chen, MBA is a consultant, trainer and author. He
has 15 years of experience in conference and exhibition business.
Being one of the pioneers in the exhibition business, he knows
all the dos and don’ts in penetrating new markets through
trade shows.
For Whom
This is very useful for entrepreneurs, export executives
and marketing managers. The knowledge you learned form the
course will guide you to mount a successful campaign in launching
your products and services.
Duration: 2-Day
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