| The Roles of Leadership
“The new century brings new challenges, new people; complex
problems, complex communication; this is the new era even the
best professional managers are ineffective unless they know
how to lead.” John Kotter
Aesop tells the story of a dispute between two powerful forces,
the sun and the wind. They argued endlessly about which was
stronger. To put the matter to a test, the wind picked out a
man who was wearing a heavy coat and taking a walk. “To
prove I’m stronger than you, I will get the man to remove
his coat before you can,” boasted the wind. He blew with
all his might at the man. But the harder the wind blew, the
tighter the man clung to his coat. Exhausted, the wind offered
the sun a try.
The sun cast a pleasant springtime warmth on the man. After
a few moments, the man was happy to remove his coat.
In what specific ways do leaders exert their influence over
followers and events? The point of Aesop’s story is that
would be leaders, or powerful people in general, must have a
variety of techniques and approaches in their repertoire of
leadership skills.
The Roles of Leadership are classified into the following role:
• The Vision Role
• The Relationship Role
• The Control Role
• The Encouragement Role
• The information Role
THE VISION ROLE
Leaders see beyond the events of the moment in the life of
their organizations to glimpse what the organization and its
membership can become. This vision is an inspiration for the
leaders to work hard and realize their dreams. Thus the vision
has become the final state of what the organization would be.
The vision role is played out through six distinct leadership
activities:
• Vision Statements
The leader puts his or her vision into written and oral form
that can be grasped by all the organisation’s stakeholders.
• Visionary Actions
The leader translates visionary words into actions that confirm
and support the vision
• Goal-Setting
The leader sets specific goals that contribute directly to
the attainment of the vision.
• Motivation
The leader encourages organization members to think and act
in ways that make the vision an eventual reality
• Conceptual Architecture
The leader makes sense out of the various aspects and aspirations
of the organisation’s parts. The leader understands
and communicates how the various parts of the organization
interrelate.
• Prophecy
Finally, the leader challenges the best talents of group members
by making bold pronouncements about problems and opportunities
in the organisation’s near-term or long-term future.
THE RELATIONSHIP ROLE
The leader practices and fosters relationships that help the
organization achieves its mission. Especially as leaders mature,
their value to organizations may lie primarily in the range
and depth of their personal and professional associations.
The relationship role can be divided into four areas of leadership
activity
• Teamwork
The leader assembles and manages teams that make the most
of the complementary talents of group members.
• Personal Structures
The leader establishes the formal relationships among job
categories and levels of responsibility within the organization.
• Networks
The leader initiates or joins networks that prove valuable
to the organization.
• Representation
The leader represents the organization to external stakeholders
THE CONTROL ROLE
The leader, usually acting in consultation with others, exercise
legitimate control over the organization and its members by
defining which of the organisation’s possible goals will
be pursued. In addition, the leader priorities the organisation’s
problems and determines resources devoted to their solution.
The Control Role is enacted in five arenas of activity.
• Problem definition/solution
The leader selects which of the organisation’s problems
will be addressed. Although the leader does not usually solve
these problems single-handedly, he or she does define what
constitutes a solution to a given problem.
• Decision-Making
The leader controls the nature and frequency of decision making
in the organization. The leader also determines to what degree
others will be involved in the decision-making process.
• Delegation
The leader distributes tasks through delegation and maintains
a reporting order among subordinates for the control of these
delegated duties.
• Work Description
The leader controls the activities of individual organization
members by defining the responsibilities and limitations assigned
to their positions.
• Conflict Management
Through personal intervention and intermediaries, the leader
manages and redirects interpersonal relations that appear
to be out of control.
THE ENCOURAGEMENT ROLE
The leader establishes a system of rewards and support that
encourages and enables the organisation’s members. Although
money is certainly a strong incentive for workers, it may often
be less important to them than less tangible rewards and support.
The encouragement role involves three specific areas of leadership
action:
• Recognition
The leader praises individuals and work teams who meet or
exceed expectations in the organization.
• Reward Incentives
The leader defines and distributes rewards that are meaningful
to their recipients.
• Support
The leader devotes part of the organisation’s resources
to support the work activities of its members.
THE INFORMATION ROLE
Finally the leader sets up and maintains an information network
that provides both internal and external communication channels.
The information role consists of the following five categories:
• Communication Design
The leader oversees the design and maintenance of an information
system that serves the needs of the organization in attaining
its mission.
• Monitoring
The leader keeps a finger on the pulse of important information
sources for early warning of problems and occasions to seize
opportunities.
• Informing
The leader provides stakeholders in the organization with
the information they need to best serve the organisation’s
interest.
• Consulting
The leader seeks out the best expert counsel inside and outside
the organization.
• Mentoring
The leader encourages learning at all levels within the organization.
Leadership Tips
- Exercise the vision role by words and actions that keep
an inspiring, believable future scenario clearly in the minds
of organisation members.
- Fulfill the relationship role by nurturing teams, networks
and other interpersonal connections that advance the mission
of the organization.
- Use the control role not to take all tasks and responsibilities
onto yourself, but instead to take charge of the process by
which problems are defined, decisions are made, and work is
structured.
- Practice the encouragement role by praising, rewarding,
and supporting the actions that contribute best to the mission
of the organization.
- Perform the information role by making sure that all stakeholders
in the organization are aware and understand through open
communication channels.
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